There are many PEO's and all of them include the basics - payroll and workers' compensation. There are also many brokers competing for the same prospects. Prices for PEO customers are already low given competitive pressure driving down admin rates and low workers' compensation rates set by the state. Bridgely Key works hard to create inexpensive, value-add solutions for brokers that complement any PEO's core services and enable you to stand out during your prospecting. This not only helps you close more business, but keeps your clients longer.